Using research to develop communication materials - Our latest editorial
Our editorial this month takes an in-depth look at how research can help to develop effective communications for charities. nfpSynergy regularly works with charities and creative agencies to help them develop and test ideas for communications, whether they're for leaflets, TV ads, or a whole new campaign. Download this briefing for an explanation of how research can help, case studies from our own work, and a framework you can apply to guide the process. Click here to read it.
(Don't forget that all of our past editorials can be found here)
Free places for small charities at our Winter Insights event
Christmas is fast approaching, and so is our Winter Insights event - a chance for nfpSynergy clients to hear insights from our research and get together over drinks and mince pies. It takes place in Holborn on the afternoon of the 9th December, and topics on the agenda include leadership, branding, and stakeholder research - full details on our website here.
As usual we're offering 20 free places to small charities with an income of under £1 million pounds. If you'd like a place at the event, email me at kathryn.green@nfpsynergy.net, or call on 0207 426 8866. If you work for an nfpSynergy client (download a list of our clients here) then you're automatically eligible to come along to the event - email for more details.
Free report of the fortnight: A model for strategic decision making in supporter marketing
This fundraising-focused report looks at how charities can maximise their use of database marketing. Download it if you want a practical model for increasing supporter base, retaining more supporters, and cutting unnecessary costs. Seven clear strategies and two case studies make a useful basis for brainstorming - this might be the perfect report for your next team away day.
Download 'A model for strategic decision making in supporter marketing' here (pdf)
More details of what kind of research fundraisers want, and charitable text donation fees cut by 02.
If you think that this newsletter might be relevant to colleagues, please forward it with our compliments.
Best wishes,
Kathryn Green, on behalf of the nfpSynergy team
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nfpSynergy is a research consultancy dedicated to not for profit organisations and issues. Our purpose is to provide ideas, insights and information to help not for profit organisations thrive in a changing world
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